Recently Added Titles

March 1997
Walker Management Library


                Author: Celente, Gerald, 1946- 
                 Title: Trends 2000 : how to prepare for and profit from the 
                        changes of the 21st century / Gerald Celente. 
      Publication info: New York : Warner Books, 1997. 
           Description: x, 337 p. : ill. ; 24 cm. 
 
  CB 161 .C38 1997                         

 
 
                Author: Layard, P. R. G. (P. Richard G.) 
                 Title: The coming Russian boom : a guide to new markets and 
                        politics / Richard Layard, John Parker. 
      Publication info: New York : Free Press, c1996. 
           Description: xvii, 380 p. : ill., map ; 24 cm. 
 
  DK 510.763 .L39 1996                     

 
 
                Author: Russell, Cheryl, 1953- 
                 Title: The official guide to racial and ethnic diversity : 
                        Asians, Blacks, Hispanics, native Americans, and 
                        whites / by Cheryl Russell. 
               Edition: 1st ed. 
      Publication info: Ithaca, N.Y. : New Strategist Publications, c1996. 
           Description: xxv, 634 p. ; 27 cm. 
 
  E 184 .A1 R78 1996                       

 
 
                 Title: Information sources in environmental protection / 
                        editor, Selwyn Eagle, contributing editor, Judith 
                        Deschamps. 
      Publication info: New Jersey : Bowker-Saur, 1996. 
                Series: Guides to information sources (London, England) 
           Description: xviii, 280 p. ; 22 cm. 
 
  GE 30 .I56 1996                          
  GE 30 .I56 1996                          

 
 
                Author: Quintana, Debra. 
                 Title: 100 jobs in the environment / Debra Quintana. 
      Publication info: New York : Macmillan, USA, c1996. 
                Series: Macmillan reference books. 
           Description: 218 p. : ill. ; 21 cm. 
 
  GE 60 .Q56 1996                          

 
 
                 Title: Gale country & world rankings reporter. 
      Publication info: Detroit, MI : Gale Research Inc., c1995- 
      Physical descrip: v. ; 29 cm. 
 
  HA 154 .G35 2nd                          

 
 
                 Title: Gale state rankings reporter. 
      Publication info: Detroit, MI : Gale, 
      Physical descrip: v. ; 29 cm. 
 
  HA 203 .G34 2nd                          

 
 
                Author: De Rooy, Jacob. 
                 Title: Economic literacy : what everyone needs to know about 
                        money & markets / Jacob De Rooy. 
               Edition: 1st pbk. ed. 
      Publication info: New York : Crown Trade Paperbacks, c1995 (1996 
                        printing) 
           Description: xxv, 420 p. : ill. ; 24 cm. 
 
  HB 34 .D38 1996                          

 
 
                Author: Mankiw, N. Gregory. 
                 Title: Macroeconomics / N. Gregory Mankiw. 
               Edition: 3rd ed. 
      Publication info: New York : Worth Publishers, c1997. 
           Description: xxxviii, 531 p. : ill. (some col.) ; 24 cm. 
 
  HB 172.5 .M357 1997                      

 
 
                Author: Grant, James, 1946- 
                 Title: The trouble with prosperity : the loss of fear, the 
                        rise of speculation, and the risk to American savings 
                        / James Grant. 
               Edition: 1st ed. 
      Publication info: New York : Times Books, c1996. 
           Description: xv, 348 p. ; 25 cm. 
 
  HB 3743 .G73 1996                        

 
 
                 Title: The world economic factbook. 
      Publication info: London : Euromonitor, c1993- 
      Physical descrip: v. ; 31 cm. 
 
  HC 59.15 .W662 1996/97                   

 
 
                Author: Autry, James A. 
                 Title: Confessions of an accidental businessman : it takes a 
                        lifetime to find wisdom / James A. Autry. 
               Edition: 1st ed. 
      Publication info: San Francisco : Berrett-Koehler Publishers, c1996. 
           Description: xvi, 252 p. ; 22 cm. 
 
  HC 102.5 .A88 A3 1996                    

 
 
                Author: Krugman, Paul R. 
                 Title: The age of diminished expectations : U.S. economic 
                        policy in the 1990s / Paul Krugman. 
               Edition: Rev. and updated ed. 
      Publication info: Cambridge, Mass. : MIT Press, c1994. 
           Description: xii, 239 p. : ill. ; 24 cm. 
 
  HC 106.8 .K78 1994                       

 
 
                 Title: Markets of the U.S. for business planners : historical 
                        and current profiles of 183 U.S. urban economies by 
                        major section and industry, with maps, graphics, and 
                        commentary / Thomas F. Conroy, editor. 
               Edition: 2nd ed. 
      Publication info: Detroit, Mich. : Omnigraphics, c1996. 
           Description: 2 v. : ill. ; 28 cm. 
 
  HC 106.8 .M333 1996 v.1                  
  HC 106.8 .M333 1996 v.2                  

 
 
                Author: Mandel, Michael J. 
                 Title: The high-risk society : peril and promise in the new 
                        economy / Michael J. Mandel. 
               Edition: 1st ed. 
      Publication info: New York : Times Business, c1996. 
           Description: ix, 227 p. : ill. ; 25 cm. 
 
  HC 106.82 .M36 1996                      

 
 
                 Title: The Fifth Dragon : the emergence of the Pearl River 
                        Delta / Yun-Wing Sung ... [et al.]. 
      Publication info: Singapore ; Reading, Mass. : Addison-Wesley, c1995. 
           Description: xv, 259 p. : ill., maps ; 24 cm. 
 
  HC 428 .C498 F53 1995                    

 
 
                Author: Martin, James, 1938- 
                 Title: Cybercorp : the new business revolution / James 
                        Martin. 
      Publication info: New York : Amacom, c1996. 
           Description: x, 326 p. : ill. ; 24 cm. 
 
  HD 30.2122 .M37 1996                     

 
 
                Author: Hoffman, Gerald M. 
                 Title: The technology payoff : how to profit with empowered 
                        workers in the information age / Gerald M. Hoffman. 
      Publication info: Burr Ridge, Ill. : Irwin Professional Pub., c1994. 
           Description: xxiv, 261 p. : ill. ; 24 cm. 
 
  HD 30.213 .H63 1994                      

 
 
                Author: Newbold, Paul. 
                 Title: Introductory business & economic forecasting / Paul 
                        Newbold, Theodore Bos. 
               Edition: 2nd ed. 
      Publication info: Cincinnati : South-Western Pub., c1994. 
           Description: x, 582 p. : ill. ; 24 cm. 
 
  HD 30.27 .N49 1993                       

 
 
                Author: Tyson, Kirk W. M., 1952- 
                 Title: Competition in the 21st century / Kirk W.M. Tyson. 
      Publication info: Delray Beach, Fla. : St. Lucie Press, c1997. 
           Description: xvi, 279 p. ; 24 cm. 
 
  HD30.27 .T976 1997                       

 
 
                Author: Cleland, Alan S., 1939- 
                 Title: The market value process : bridging customer and 
                        shareholder value / Alan S. Cleland and Albert V. 
                        Bruno. 
               Edition: 1st ed. 
      Publication info: San Francisco : Jossey-Bass, c1996. 
                Series: The Jossey-Bass business & management series 
           Description: xxv, 244 p. : ill. ; 25 cm. 
 
  HD 30.28 .C578 1996                      

 
 
                Author: Sheehy, Barry. 
                 Title: Winning the race for value : strategies to create 
                        competitive advantage in the emerging "age of 
                        abundance" / Barry Sheehy, Hyler Bracey, Rick Frazier. 
      Publication info: New York : AMACOM, 1996. 
           Description: x, 246 p. : ill. ; 24 cm. 
 
  HD 30.28 .S427 1996                      

 
 
                Author: Gascoyne, Richard J. 
                 Title: Corporate Internet planning guide : aligning Internet 
                        strategy with business goals / Richard J. Gascoyne, 
                        Koray Ozcubukcu. 
           Description: xvi, 320 p. : ill. ; 24 cm. 
 
  HD 30.37 .G373 1997                      

 
 
                Author: Ryan, Kathleen, 1947- 
                 Title: The courageous messenger : how to successfully speak 
                        up at work / Kathleen D. Ryan, Daniel K. Oestreich, 
                        George A. Orr, III. 
               Edition: 1st ed. 
      Publication info: San Francisco : Jossey-Bass, c1996. 
                Series: The Jossey-Bass business & management series 
           Description: xii, 275 p. : ill. ; 24 cm. 
 
  HD 30.5 .R93 1996                        

 
 
                Author: Davis, Stanley M. 
                 Title: Future perfect / Stan Davis. 
               Edition: [10th anniversary ed.] 
      Publication info: Reading, Mass. : Addison-Wesley Pub. Co., c1996. 
           Description: 255 p. : ill. ; 25 cm. 
 
  HD 31 .D325 1996                         

 
 
                Author: Hilmer, Frederick G. 
                 Title: Management redeemed : debunking the fads that 
                        undermine corporate performance / Frederick G. Hilmer, 
                        Lex Donaldson. 
      Publication info: New York : Free Press, c1996. 
           Description: xvi, 223 p. : ill. ; 23 cm. 
 
  HD 31 .H492 1996                         

 
 
                Author: Micklethwait, John. 
                 Title: The witch doctors : making sense of the management 
                        gurus / John Micklethwait, Adrian Wooldridge. 
      Publication info: New York : Times Books, c1996. 
           Description: xiv, 369 p. ; 25 cm. 
 
  HD 31 .M432 1996                         

 
 
                Author: Murphy, Kevin J., 1950- 
                 Title: See Spot run : back-to-basics management "that works" 
                        / Kevin J. Murphy. 
      Publication info: Salem, NH : ELI, c1992. 
           Description: 186 p. ; 23 cm. 
 
  HD 31 .M827 1992                         

 
 
                Author: Sullivan, Gordon R., 1937- 
                 Title: Hope is not a method : what business leaders can learn 
                        from America's army / Gordon R. Sullivan, Michael V. 
                        Harper. 
               Edition: 1st ed. 
      Publication info: New York : Times Business, c1996. 
           Description: xxii, 294 p. : ill. ; 24 cm. 
 
  HD 31 .S762 1996                         

 
 
                Author: Brill, Peter L. 
                 Title: The four levers of corporate change / Peter L. Brill 
                        and Richard Worth. 
      Publication info: New York : AMACOM, 1997. 
           Description: xii, 178 p. : ill. ; 24 cm. 
 
  HD 58.8 .B753 1997                       

 
 
                Author: Kotter, John P., 1947- 
                 Title: Leading change / John P. Kotter. 
      Publication info: Boston, Mass. : Harvard Business School Press, c1996. 
           Description: x, 187 p. : ill. ; 24 cm. 
 
  HD 58.8 .K65 1996                        

 
 
                Author: Robbins, Harvey. 
                 Title: Why change doesn't work : why initiatives go wrong and 
                        how to try again--and succeed / Harvey Robbins and 
                        Michael Finley. 
      Publication info: Princeton, N.J. : Peterson's, c1996. 
           Description: viii, 231 p. : ill. ; 24 cm. 
 
  HD 58.8 .R62 1996                        

 
 
                 Title: Case studies in strategic performance measurement : a 
                        council report / [edited by Ellen S. Hexter]. 
      Publication info: New York, NY : Conference Board, c1997. 
                Series: Report (Conference Board) ; 1176. 
           Description: 33 p. : ill. ; 28 cm. 
 
  HD 58.9 .C374 1997                       

 
 
                Author: Womack, James P. 
                 Title: Lean thinking : banish waste and create wealth in your 
                        corporation / James P. Womack and Daniel T. Jones. 
      Publication info: New York, NY : Simon & Schuster, c1996. 
           Description: 350 p. : ill. ; 25 cm. 
 
  HD 58.9 .W659 1996                       

 
 
                Author: Zairi, Mohamed. 
                 Title: Effective benchmarking : learning from the best / 
                        Mohamed Zairi. 
               Edition: 1st ed. 
      Publication info: London ; New York : Chapman & Hall, 1996. 
           Description: xx, 379 p. : ill. ; 24 cm. 
 
  HD 62.15 .Z357 1996                      

 
 
                Author: Hill, Charles W. L. 
                 Title: International business : competing in the global 
                        marketplace / Charles W.L. Hill. 
               Edition: 2nd ed. 
      Publication info: Chicago : Irwin, c1997. 
           Description: xx, 630 p. : col. ill., maps ; 28 cm. 
 
  HD  62.4 .H55 1997                       

 
 
                Author: Collins, James C. (James Charles), 1958- 
                 Title: Managing the small to mid-sized company : concepts and 
                        cases / James C. Collins, William C. Lazier. 
      Publication info: Chicago : Irwin, c1995. 
           Description: xvii, 149, C-515 p. : ill. ; 24 cm. 
 
  HD 62.7 .C646 1995                       

 
 
                Author: Kliem, Ralph L. 
                 Title: The people side of project management / Ralph L. Kliem 
                        and Irwin S. Ludin. 
      Publication info: Aldershot, Hants, England ; Brookfield, Vt., USA : 
                        Gower, c1992. 
           Description: ix, 190 p. : ill. ; 23 cm. 
 
  HD 69 .P75 K59 1992                      

 
 
                Author: Laufer, Alexander. 
                 Title: Simultaneous management : managing projects in a 
                        dynamic environment / Alexander Laufer. 
      Publication info: New York : AMACOM, c1997. 
           Description: xvi, 313 p. : ill. ; 26 cm. 
 
  HD69 .P75 L38 1997                       

 
 
                Author: Stead, W. Edward. 
                 Title: Management for a small planet : strategic decision 
                        making and the environment / W. Edward Stead, Jean 
                        Garner Stead. 
               Edition: 2nd ed. 
      Publication info: Thousand Oaks : Sage Publications, c1996. 
           Description: xiv, 282 p. : ill. ; 24 cm. 
 
  HD 75.6 .S74 1996                        

 
 
                Author: Floyd, Charles F. 
                 Title: Real estate principles / Charles F. Floyd, Marcus T. 
                        Allen. 
               Edition: 5th ed. 
      Publication info: Chicago : Dearborn Financial Publishing, c1997. 
           Description: xiv, 472 p. : ill., maps ; 26 cm. 
 
  HD 255 .F57 1997                         

 
 
                Author: Frantzreb, Arthur C. 
                 Title: Not on this board you don't : making your trustees 
                        more effective / Arthur C. Frantzreb. 
      Publication info: Chicago, IL : Bonus Books, 1997. 
           Description: x, 255 p. : ill. ; 24 cm. 
 
  HD 2745 .F7 1997                         

 
 
                Author: Taylor, William C. 
                 Title: Going global : four entrepreneurs map the new world 
                        marketplace / William C. Taylor, Alan M. Webber. 
      Publication info: New York : Viking, 1996. 
           Description: xix, 117 p. ; 22 cm. 
 
  HD 2755.5 .T435 1996                     

 
 
                 Title: The American corporation today / edited by Carl 
                        Kaysen. 
      Publication info: New York : Oxford University Press, 1996. 
           Description: x, 501 p. : ill. ; 24 cm. 
 
  HD 2785 .A763 1996                       

 
 
                Author: Hansmann, Henry. 
                 Title: The ownership of enterprise / Henry Hansmann. 
      Publication info: Cambridge, Mass. : The Belknap Press of Harvard 
                        University Press, 1996. 
           Description: xi, 372 p. : ill. ; 24 cm. 
 
  HD 2785 .H32 1996                        

 
 
                Author: Hicks, John Richard, Sir, 1904- 
                 Title: The theory of wages / by J.R. Hicks. 
               Edition: 2nd. ed. 
      Publication info: London : Macmillan ; New York : St. Martin's Press, 
                        1966. 
           Description: xix, 388 p. ; 23 cm. 
 
  HD 4409 .H5 1966                         

 
 
                Author: Belcher, John G. 
                 Title: How to design & implement a results-oriented variable 
                        pay system / John G. Belcher, Jr. 
      Publication info: New York : AMACOM, American Management Association, 
                        c1996. 
           Description: viii, 248 p. : ill. ; 26 cm. 
 
  HD 4927 .U6 B45 1996                     

 
 
                 Title: Employee benefits : surviving and thriving with 
                        continual change : a conference report / [edited by 
                        Gary A. Steinman]. 
      Publication info: New York, NY : Conference Board, c1997. 
                Series: Report (Conference Board) ; 1177. 
           Description: 21 p. : ill. ; 28 cm. 
 
  HD4928 .N62 U6332 1997                   

 
 
                Author: Rogers, Richard M. 
                 Title: Temping : the insider's guide / Richard M. Rogers. 
      Publication info: New York, NY : Macmillan USA, c1996. 
           Description: 202 p. ; 24 cm. 
 
  HD 5854.2 .U6 R644 1996                  

 
 
                Author: Sweeney, John J., 1934- 
                 Title: America needs a raise : fighting for economic security 
                        and social justice / John J. Sweeney with David 
                        Kusnet. 
      Publication info: Boston : Houghton Mifflin Company, c1996. 
           Description: vi, 167 p. ; 22 cm. 
 
  HD 6508 .S87 1996                        

 
 
                 Title: Working in the service society / edited by Cameron 
                        Lynne Macdonald and Carmen Sirianni. 
      Publication info: Philadelphia : Temple University Press, 1996. 
                Series: Labor and social change 
           Description: x, 362 p. : ill. ; 24 cm. 
 
  HD8039 .S452 U688 1996                   

 
 
                 Title: Food and beverage market place. 
      Publication info: Lakeville, CT : Grey House Publishing, c1996- 
      Physical descrip: v. ; 28 cm. 
 
  HD 9003 .F578 1996                       

 
 
                Author: Mogelonsky, Marcia K. 
                 Title: Who's buying food & drink : who spends how much on 
                        food and alcohol, at and away from home / by Marcia 
                        Mogelonsky. 
               Edition: 1st ed. 
      Publication info: Ithaca, NY : New Strategist Publications, 1996. 
           Description: 283 p. : 29 cm. 
 
  HD 9004 .M54 1996                        

 
 
                Author: Sherman, Len, 1956- 
                 Title: Popcorn king : how Orville Redenbacher and his popcorn 
                        charmed America / Len Sherman. 
      Publication info: Arlington, Tex. : Summit Pub. Group, c1996. 
           Description: xiv, 112 p., <32>p. of plates : ill. ; 21 cm. 
 
  HD 9049 .P65 R467 1996                   

 
 
                 Title: Hoover's guide to computer companies. 
      Publication info: Austin, Tex. : Reference Press, c1995- 
      Physical descrip: v. ; 23 cm. 
 
  HD9696 .C63 U51835 2nd 1996              
  HD9696 .C63 U51835 1st 1995 text         
  HD9696 .C63 U51835 1st 1995 disk 1       
  HD9696 .C63 U51835 1st 1995 disk 2       

 
 
                Author: Rodgers, Eugene. 
                 Title: Flying high : the story of Boeing and the rise of the 
                        jetliner industry / Eugene Rodgers. 
               Edition: 1st ed. 
      Publication info: New York : Atlantic Monthly Press, 1996. 
           Description: viii, 502 p. : ill. ; 24 cm. 
 
  HD 9711 .U63 B6365 1996                  

 
 
                Author: Goldstein, Douglas E. 
                 Title: The online business guide to financial services : the 
                        best online sites, resources & services in : banking, 
                        economics, finance & accounting, insurance, 
                        investment, legal & regulatory, real estate, taxation 
                        / Douglas Goldstein, Joyce Flory. 
      Publication info: Chicago : Irwin Professional Pub., c1997. 
                Series: Best of the Net 
           Description: xvii, 279 p. : ill. ; 24 cm. 
 
  HF 54.5 .G65 1997                        

 
 
                Author: Beaver, Barbara M. 
                 Title: Student solutions manual for A brief course in 
                        business statistics, William Mendenhall, Robert J. 
                        Beaver / prepared by Barbara M. Beaver. 
      Publication info: Belmont [Calif.] : Duxbury Press, c1995. 
           Description: 104 p. : ill. ; 24 cm. 
 
  HF 1017 .M45 1995 Manual                 

 
 
                Author: Maggiori, Herman J. 
                 Title: How to make the world your market : the international 
                        sales and marketing handbook / Herman J. Maggiori. 
               Edition: 1st ed. 
      Publication info: Los Angeles : Burning Gate Press, c1992. 
           Description: vii, 463 p. : ill., forms ; 23 cm. 
 
  HF 1416 .M344 1992                       

 
 
                 Title: Expanding U.S.-Asian trade and investment : new 
                        challenges and policy options / Claude E. Barfield, 
                        editor. 
      Publication info: Washington, D.C. : AEI Press, publisher for the 
                        American Enterprise Institute, 1997. 
           Description: xii, 222 p. : ill. ; 24 cm. 
 
  HF 1456.5 .E18 E95 1997                  

 
 
                 Title: European directory of consumer brands and their 
                        owners. 
      Publication info: London : Euromonitor plc, 
      Physical descrip: v. ; 30 cm. 
 
  HF 3493 .E823 2nd v.1                    
  HF 3493 .E823 2nd v.2                    

 
 
                Author: Hay, Peter, 1944- 
                 Title: The book of business anecdotes / Peter Hay. 
      Publication info: New York : Wings Books ; Avenel, N.J. : Distributed by 
                        Outlet Book Co., 1993. 
           Description: viii, 296 p. ; 24 cm. 
 
  HF 5351 .H34 1993                        

 
 
                Author: Coleman, Harvey J. 
                 Title: Empowering yourself : the organizational game revealed 
                        / Harvey J. Coleman. 
      Publication info: Dubuque, Iowa : Kendall/Hunt Pub., c1996. 
           Description: ix, 179 p. : ill. ; 24 cm. 
 
  HF 5381 .C68413 1996                     

 
 
                Author: Lavington, Camille. 
                 Title: You've only got three seconds : how to make the right 
                        impression in your business and social life / Camille 
                        Lavington with Stephanie Losee. 
               Edition: 1st ed. 
      Publication info: New York : Doubleday, c1997. 
           Description: xvi, 218 p. : ill. ; 25 cm. 
 
  HF 5381 .L343 1997                       

 
 
                Author: Yeomans, William N. 
                 Title: 7 survival skills for a reengineered world / William 
                        N. Yeomans. 
      Publication info: New York, N.Y. : Dutton, 1996. 
           Description: viii, 343 p. ; 24  cm. 
 
  HF 5381 .Y468 1996                       

 
 
                 Title: The Cincinnati jobbank. 
      Publication info: Holbrook, Mass. : Adams Media Corp., c1996- 
          Series Title: Job bank series 
      Physical descrip: v. ; 24 cm. 
 
  HF 5382.5 .U6 O328 1996                  

 
 
                Author: Krannich, Ronald L. 
                 Title: Dynamite resumes : 101 great examples and tips for 
                        success / Ronald L. Krannich, Caryl Rae Krannich. 
      Publication info: Manassas Park, VA : Impact Publications, 1997. 
           Description: x, 195 p. ; 28 cm. 
 
  HF 5383 .K69 1997                        

 
 
                Author: Gross, Daniel, 1966- 
                 Title: Forbes greatest business stories of all time / by 
                        Daniel Gross and the editors of Forbes magazine. 
      Publication info: New York : John Wiley & Sons, c1996. 
           Description: vi, 362 p. : ports. ; 24 cm. 
 
  HF 5386 .G779 1996                       

 
 
                Author: Popcorn, Faith. 
                 Title: Clicking : 16 trends to future fit your life, your 
                        work, and your business / Faith Popcorn and Lys 
                        Marigold ; illustrated by Gerti Bierenbroodspot. 
               Edition: 1st ed. 
      Publication info: New York : HarperCollins, c1996. 
           Description: xiv, 498 p. : ill. ; 25 cm. 
 
  HF 5386 .P754 1996                       

 
 
                Author: Gilbert, Daniel R., 1952- 
                 Title: Ethics through corporate strategy / Daniel R. Gilbert, 
                        Jr. 
      Publication info: New York : Oxford University Press, 1996. 
                Series: The Ruffin series in business ethics 
           Description: xv, 165 p. : ill. ; 24 cm. 
 
  HF 5387 .G55 1996                        

 
 
                Author: Wright, Lesley, 1949- 
                 Title: Corporate abuse : how "lean and mean" robs people and 
                        profits / Lesley Wright and Marti Smye. 
      Publication info: New York, NY : Macmillan, c1996. 
           Description: 262 p. : ill. ; 25 cm. 
 
  HF 5387 .W754 1996                       

 
 
                 Title: Summary of Conference on Standardizing International 
                        Entry, Positioning and Distribution Strategies : 
                        Brussels, October 27-28, 1986 / co-sponsored by the 
                        Marketing Science Institute and the European Institute 
                        for Advanced Studies in Management ; prepared by Hanns 
                        Ostmeier. 
      Publication info: Cambridge, Mass. : MSI, [1986?] 
           Description: 23 leaves ; 29 cm. 
 
  HF 5411 .S886 1986                       

 
 
                 Title: Readings on environmental marketing / prepared by the 
                        staff of Association of National Advertisers Inc., in 
                        cooperation with Persuasion Environmental Marketing, 
                        Inc. 
      Publication info: New York, NY : The Association, c1992. 
           Description: vi, 98 p. ; 28 cm. 
 
  HF 5413 .R433 1992                       

 
 
                Author: Shaver, Dick. 
                 Title: The next step in database marketing : Consumer Guided 
                        Marketing ; privacy for your customers, record profits 
                        for you / Dick Shaver. 
      Publication info: New York : Wiley, c1996. 
           Description: xiv, 482 p. : ill. ; 24 cm. 
 
  HF 5415.126 .S52 1996                    

 
 
                Author: Duffy, Philip G. 
                 Title: B to b marketing : creating & implementing a 
                        successful business to business marketing program / 
                        Philip G. Duffy. 
      Publication info: Chicago, Ill. : Probus, c1992. 
           Description: xiv, 216 p. : ill. ; 24 cm. 
 
  HF 5415.1263 .D844 1992                  

 
 
                Author: Hiebing, Roman G. 
                 Title: How to write a successful marketing plan : a 
                        disciplined and comprehensive approach / Roman G. 
                        Hiebing, Jr., Scott W. Cooper. 
               Edition: 2nd ed. 
      Publication info: Lincolnwood, Ill : NTC Business Books, 1997. 
           Description: xxxiv, 510 p. : ill. ; 29 cm. 
 
  HF 5415.13 .H52 1997                     

 
 
                 Title: Deriving joint space maps of bundle compositions and 
                        market segments : an application to new product 
                        options / Wayne S. DeSarbo ... [et al.]. 
      Publication info: Cambrige, Mass. : Marketing Science Institute, c1996. 
                Series: Report (Marketing Science Institute) ; 96-122. 
           Description: 30 p. : ill. ; 28 cm. 
 
  HF 5415.153 .D475 1996                   

 
 
                Author: Douchkoff, Wayne L., 1951- 
                 Title: Reengineering through cycle time management / Wayne L. 
                        Douchkoff, Thomas E. Petroski. 
      Publication info: West Palm Beach, FL. : PT Publications, c1996. 
           Description: ix, 174 p. : ill. ; 24 cm. 
 
  HF 5415.155 .D68 1996                    

 
 
                Author: Dekimpe, Marnik G. 
                 Title: Erosion and variability in brand loyalty / Marnik G. 
                        Dekimpe ... [et al.]. 
      Publication info: Cambridge, Mass. : Marketing Science Institute, c1996. 
                Series: Report (Marketing Science Institute) ; 96-114. 
           Description: 25 p. : ill. ; 28 cm. 
 
  HF 5415.32 .D45 1996                     

 
 
                Author: Unruh, James A. 
                 Title: Customers mean business : six steps to building 
                        relationships that last / James A. Unruh. 
      Publication info: Reading, Mass : Addison-Wesley, c1996. 
           Description: xii, 212 p. : ill. ; 24 cm. 
 
  HF 5415.5 .U57 1996                      

 
 
                Author: Zemke, Ron. 
                 Title: Coaching knock your socks off service / Ron Zemke & 
                        Kristin Anderson. 
      Publication info: New York : AMACOM, American Management Association, 
                        c1997. 
           Description: xxi, 148 p. : ill. ; 23 cm. 
 
  HF 5415.5 .Z459 1997                     

 
 
                Author: Vernon, Lillian, 1927- 
                 Title: An eye for winners : how I built one of America's 
                        greatest direct-mail businesses / Lillian Vernon. 
               Edition: 1st ed. 
      Publication info: New York : HarperBusiness, c1996. 
           Description: 213 p., [8] p. of plates : ill., ports. ; 25 cm. 
 
  HF 5466 .V367 1996                       

 
 
                Author: Cleeton, Glen U. 
                 Title: Executive ability, its discovery and development, by 
                        Glen U. Cleeton ... and Charles W. Mason. 
      Publication info: Yellow Springs, Ohio, The Antioch Press, 1946. 
           Description: 540 p. incl. tables, forms.. 23 cm. 
 
  HF 5500 .C625 1946                       

 
 
                Author: Mitchell, Daniel J. B. 
                 Title: Human resource management : an economic approach / 
                        Daniel J.B. Mitchell. 
      Publication info: Boston : PWS-KENT Pub. Co., c1989. 
                Series: Kent series in management 
                Series: Kent human resource management series 
           Description: xiii, 528 p. : ill. ; 25 cm. 
 
  HF 5549.2  .U5 M56 1989                  

 
 
                Author: Milkovich, George T. 
                 Title: Cases in compensation / George T. Milkovich, Jerry 
                        Newman, Carolyn Milkovich. 
               Edition: 5th ed. 
      Publication info: Ithaca, NY : Compensation, c1994. 
           Description: 106 p. : ill. ; 28 cm. 
 
  HF 5549.5 .C67 M537 1994                 

 
 
                Author: Drake, John D., 1928- 
                 Title: The perfect interview : how to get the job you really 
                        want / John D. Drake. 
               Edition: 2nd ed. 
      Publication info: New York : AMACOM, American Management Association, 
                        c1997. 
           Description: xi, 207 p. : ill. ; 23 cm. 
 
  HF 5549.5 .I6 D74 1997                   

 
 
                Author: Adams, Bob, 1955- 
                 Title: Adams Streetwise hiring top performers : 600 
                        ready-to-ask interview questions and everything else 
                        you need to hire right / by Bob Adams & Peter Veruki. 
      Publication info: Holbrook, MA : Adams Media, 1996. 
           Description: vii, 453 p. : ill. ; 24 cm. 
 
  HF 5549.5 .R44 A25 1996                  

 
 
                Author: Hooks, Karen L. 
                 Title: Alternative work schedules and the woman CPA : a 
                        report on use, perception and career impact / by Karen 
                        L. Hooks ; prepared for the American Woman's Society 
                        of Certified Public Accountants. 
      Publication info: Chicago, Ill. : The Society, c1989. 
           Description: 72 p. : ill. ; c28 cm. 
 
  HF 5627 .H66 1989                        

 
 
                Author: Fischer, Paul M. 
                 Title: Advanced accounting, student companion enrichment 
                        manual / Paul M. Fischer, William J. Taylor. 
               Edition: 6th ed. 
      Publication info: Cincinnati, Ohio : South-Western College Pub., c1995. 
           Description: 1 v. (various pagings) : ill. ; 24 cm. 
 
  HF 5635 .F5389 1995 Manual               

 
 
                Author: Larsen, E. John. 
                 Title: Modern advanced accounting / E. John Larsen. 
               Edition: 6th ed. 
      Publication info: New York : McGraw-Hill, c1994. 
           Description: xxii, 970 p. : ill. ; 24 cm. 
 
  HF 5635 .M8756 1994                      

 
 
                Author: Griffin, Jack. 
                 Title: Lifetime guide to business writing & speaking / Jack 
                        Griffin. 
      Publication info: Englewood Cliffs, N.J. : Prentice Hall, c1996. 
           Description: xx, 593 p. ; 25 cm. 
 
  HF 5718 .G75 1996                        

 
 
                 Title: The Best of retail advertising design / by the 
                        National Retail Merchants Association and the editors 
                        of PBC, International. 
      Publication info: Glen Cove, N.Y. : PBC International ; New York, NY : 
                        Distributor to the book trade in the United States, 
                        Rizzoli International, c1988. 
           Description: 254 p. : col. ill. ; 31 cm. 
 
  HF 5816 .B47 1988                        

 
 
                 Title: Readings on total quality management in advertising / 
                        prepared by the staff of Association of National 
                        Advertisers Inc., in cooperation with John Chomeau. 
      Publication info: New York, NY : The Association, c1992. 
           Description: 104 p. ; 28 cm. 
 
  HF 5823 .R433 1992                       

 
 
                Author: Vakratsas, Demetrios, 1968- 
                 Title: Advertising effects : a taxonomy and review of 
                        concepts, methods, and results from the academic 
                        literature / Demetrios Vakratsas, Tim Ambler. 
      Publication info: Cambridge, Mass. : Marketing Science Institute, c1996. 
                Series: Report (Marketing Science Institute) ; 96-120. 
           Description: 73 p. : ill. ; 28 cm. 
 
  HF 5823 .V35 1996                        

 
 
                Author: Wells, William, 1926- 
                 Title: Advertising : principles and practice / William Wells, 
                        John Burnett, Sandra Moriarty. 
               Edition: 3rd ed. 
      Publication info: Englewood Cliffs, N.J. : Prentice Hall, c1995. 
           Description: xxv, 815 p. : ill. (some col.) ; 27 cm. 
 
  HF 5823 .W455 1995                       

 
 
                Author: Woodside, Arch G. 
                 Title: Measuring the effectiveness of image and linkage 
                        advertising : the nitty-gritty of maxi-marketing / 
                        Arch G. Woodside. 
      Publication info: Westport, Conn. : Quorum Books, 1996. 
           Description: xxiv, 251 p. : ill. ; 24 cm. 
 
  HF 6161 .B4 W67 1996                     

 
 
                Author: Andrews, J. Craig. 
                 Title: Consumer generalization of nutrient content claims in 
                        advertising / J. Craig Andrews, Richard G. Netemeyer, 
                        Scot Burton. 
      Publication info: Cambridge, Mass. : Marketing Science Institute, c1996. 
                Series: Report (Marketing Science Institute) ; 96-115. 
           Description: 61 p. : ill. ; 28 cm. 
 
  HF 6161 .F616 A537 1996                  

 
 
                Author: Lewis, Richard W. 
                 Title: Absolut book : the Absolut Vodka advertising story / 
                        Richard W. Lewis. 
               Edition: 1st ed. 
      Publication info: Boston : Journey Editions, 1996. 
           Description: xiii, 274 p. : chiefly ill. (some col.) ; 29 cm. 
 
  HF 6161 .L46 L48 1996                    

 
 
                Author: Fendley, Alison. 
                 Title: Saatchi & Saatchi : the inside story / Alison Fendley. 
               Edition: 1st U.S. ed. 
      Publication info: New York : Arcade : Distributed by Little, Brown, 
                        1996. 
           Description: 221 p. : ill. ; 25 cm. 
 
  HF 6181 .S23 F45 1996                    

 
 
                Author: Moeran, Brian. 
                 Title: A Japanese advertising agency : an anthropology of 
                        media and markets / Brian Moeran. 
      Publication info: Honolulu : University of Hawaií i Press, c1996. 
                Series: ConsumAsiaN book series 
           Description: xi, 322 p., [16] p. of plates : ill. ; 23 cm. 
 
  HF 6182 .J3 M64 1996                     

 
 
                 Title: The financial services revolution : understanding the 
                        changing role of banks, mutual funds, and insurance 
                        companies / Clifford E. Kirsch, editor. 
      Publication info: Chicago, IL : Irwin Professional Pub., c1997. 
           Description: xxv, 565 p. : ill. ; 24 cm. 
 
  HG 181 .F64348 1997                      

 
 
                Author: Deventer, Donald R. van, 1951- 
                 Title: Financial risk analytics : a term structure model 
                        approach for banking, insurance and investment 
                        management / Donald R. van Deventer, Kenji Imai. 
      Publication info: Chicago [Ill.] : Irwin Professional, c1997. 
           Description: xvii, 396 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 
                        in.). 
 
  HG 1615.25 .D49 1997                     
  HG 1615.25 .D49 1997 Disk                

 
 
                Author: Grant, Joseph M. 
                 Title: The great Texas banking crash : an insider's account / 
                        Joseph M. Grant. 
      Publication info: Austin : University of Texas Press, 1996. 
           Description: xi, 316 p. : ill. ; 24 cm. 
 
  HG2613 .F73 G73 1996                     

 
 
                 Title: International financial management : a handbook for 
                        finance, treasury, and accounting professionals / Rose 
                        Marie L. Bukics & Bernard S. Katz, editors. 
      Publication info: Chicago, Ill. : Probus Pub. Co., c1991. 
           Description: vii, 649 p. : ill. ; 21 cm. 
 
  HG 4027.5 .I565 1991                     

 
 
                 Title: Corporate philanthropy at the crossroads / edited by 
                        Dwight F. Burlingame and Dennis R. Young. 
      Publication info: Bloomington : Indiana University Press, c1996. 
                Series: Philanthropic studies 
           Description: xv, 183 p. : ill. ; 24 cm. 
 
  HG 4028 .C6 C665 1996                    

 
 
                Author: Sweeney, John. 
                 Title: Campaign trading : tactics and strategies to exploit 
                        the markets / John Sweeney. 
      Publication info: New York : Wiley, c1996. 
                Series: Wiley finance editions 
           Description: xx, 245 p. : ill. ; 24 cm. 
 
  HG 4515.5 .S93 1996                      

 
 
                Author: Schwartz, Robert A. (Robert Alan), 1937- 
                 Title: Reshaping the equity markets : a guide for the 1990s / 
                        Robert A. Schwartz ; with the assistance of Laura M. 
                        Cohen. 
      Publication info: Homewood, Ill. : Business One Irwin, c1993. 
           Description: viii, 452 p. : ill. ; 23 cm. 
 
  HG 4521 .S357835 1993                    

 
 
                 Title: Forecasting financial markets : exchange rates, 
                        interest rates and asset management / edited by 
                        Christian Dunis. 
      Publication info: Chichester ; New York : J. Wiley, c1996. 
                Series: Series in financial economics and quantitative 
                        analysis 
           Description: xxxi, 292 p. : ill. ; 24 cm. 
 
  HG 4523 .F67 1996                        

 
 
                 Title: The LGT guide to world equity markets. 
      Publication info: London : Euromoney Publications PLC and LGT Asset 
                        Management, c1996- 
      Physical descrip: v. : ill. ; 24 cm. 
 
  HG 4551 .G738 1996                       

 
 
                 Title: Modelling stock market volatility : bridging the gap 
                        to continuous time / edited by Peter E. Rossi. 
      Publication info: San Diego, CA : Academic Press, c1996. 
           Description: xviii, 485 p. : ill. ; 24 cm. 
 
  HG 4636 .M63 1996                        
  HG 4636 .M63 1996                        

 
 
                Author: Allen, Steven L. 
                 Title: Valuing fixed-income investments and derivative 
                        securities : cash-flow analysis and calculations / 
                        Steven L. Allen, Arnold D. Kleinstein. 
      Publication info: New York : New York Institute of Finance, 1991. 
           Description: xvii, 394 p. : ill. ; 24 cm. 
 
  HG 4651 .A62 1991                        

 
 
                Author: Plona, Christopher. 
                 Title: The European bond basis : an in-depth analysis for 
                        hedgers, speculators & arbitrageurs / Christopher 
                        Plona. 
      Publication info: Chicago, Ill : Irwin Professional Pub., 1997. 
           Description: xxxii, 445 p. : ill. ; 24 cm. 
 
  HG 4651 .P55 1997                        

 
 
                Author: Scott, David Logan, 1942- 
                 Title: Understanding and managing investment risk & return / 
                        David L. Scott. 
      Publication info: Chicago, Ill. : Probus Pub., c1990. 
                Series: The Investor's self-teaching seminars 
           Description: xi, 215 p. : col. ill. ; 23 cm. 
 
  HG 4910 .S392 1990                       

 
 
                Author: Vann, John A. 
                 Title: Leadership investing : tapping into your business 
                        knowledge & experience to create a winning investment 
                        program / John A. Vann. 
      Publication info: Chicago : Irwin Professional Pub., c1997. 
           Description: xiii, 178 p. : ill. ; 24 cm. 
 
  HG 4910 .V36 1997                        

 
 
                Author: Keppler, Michael. 
                 Title: Emerging markets : research, strategies, and 
                        benchmarks / Michael Keppler and Martin Lechner. 
      Publication info: Chicago, IL : Irwin Professional Pub., c1997. 
           Description: x, 374 p. : ill., maps ; 24 cm. 
 
  HG 5993 .K46 1997                        

 
 
                Author: Chriss, Neil, 1967- 
                 Title: Black-Scholes and beyond : option pricing models / 
                        Neil A. Chriss. 
      Publication info: Chicago : Irwin, c1997. 
           Description: viii, 496 p. : ill. ; 24 cm. 
 
  HG 6024 .A3 C495 1997                    

 
 
                 Title: The handbook of managed futures : performance, 
                        evaluation & analysis / Carl Peters, Ben Warwick, 
                        editors. 
               Edition: Rev. ed. 
      Publication info: Chicago : Irwin Professional Pub., c1997. 
           Description: x, 494 p. : ill. ; 24 cm. 
 
  HG 6024 .A3 H362 1997                    

 
 
                Author: Kawaller, Ira G. 
                 Title: Financial futures and options : managing risk in the 
                        interest rate, currency and equity markets / Ira G. 
                        Kawaller. 
      Publication info: Chicago, Ill. : Probus Pub. Co., c1992. 
                Series: An Institutional investor publication 
           Description: xviii, 286 p. : ill. ; 24 cm. 
 
  HG 6024 .A3 K393 1992                    

 
 
                Author: Strassheim, Donald. 
                 Title: Understanding financial derivatives : how to protect 
                        your investments / Donald Strassheim. 
      Publication info: Chicago : Irwin Professional Pub., 1997. 
           Description: xi, 164 p. : ill. ; 24 cm. 
 
  HG 6024 .A3 S77 1997                     

 
 
                Author: Alexander, Colin. 
                 Title: Capturing full-trend profits in the commodity futures 
                        markets : maximizing reward and minimizing risk with 
                        the Wellspring System / Colin Alexander. 
      Publication info: Brightwaters, N.Y. : Windsor Books, c1992. 
           Description: 212 p. : ill. ; 29 cm. 
 
  HG 6046 .A45 1992                        

 
 
                Author: Sundheim, Finn A., 1920- 
                 Title: How to insure a business : solving the business 
                        insurance puzzle : a guide to the hazards faced by 
                        businesses and to their insurance solutions / Finn A. 
                        Sundheim. 
               Edition: 3rd ed. 
      Publication info: Santa Barbara, Calif. : Venture Publications, 1995. 
           Description: 425 p. ; 23 cm. 
 
  HG 8059 .S96 1995                        

 
 
                Author: Savageau, David. 
                 Title: Places rated almanac / David Savageau and Geoffrey 
                        Loftus. 
               Edition: 5th ed., All new ed. 
      Publication info: New York : Macmillan, c1997. 
           Description: viii, 481 p. : ill., maps ; 28 cm. 
 
  HN 60 .S284 1997                         

 
 
                Author: Mitchell, Susan, 1958- 
                 Title: The official guide to American attitudes : who thinks 
                        what about the issues that shape our lives / by Susan 
                        Mitchell. 
               Edition: 1st ed. 
      Publication info: Ithaca, N.Y. : New Strategist Publications, c1996. 
                Series: American consumer series 
           Description: xviii, 415 p. ; 26 cm. 
 
  HN 90 .P8 M58 1996                       

 
 
                Author: Stern, Ken, 1965- 
                 Title: Lee and Saralee Rosenberg's 50 fabulous places to 
                        retire in America. 
               Edition: 2nd ed. / by Ken Stern. 
      Publication info: Franklin Lakes, NJ : Career Press, 1996. 
           Description: 311 p. : ill. ; 26 cm. 
 
  HQ 1063.2 .U6 S73 1997                   

 
 
                Author: Turabian, Kate L. 
                 Title: A manual for writers of term papers, theses, and 
                        dissertations / Kate L. Turabian. 
               Edition: 6th ed. / rev. by John Grossman and Alice Bennett. 
      Publication info: Chicago : University of Chicago Press, 1996. 
                Series: Chicago guides to writing, editing, and publishing 
           Description: ix, 308 p. : ill. ; 23 cm. 
 
  LB 2369 .T8 1996                         
  LB 2369 .T8 1996                         
  LB 2369 .T8 1996                         
  LB 2369 .T8 1996                         

 
 
                Author: Andrews, Robert, 1957- 
                 Title: Famous lines : a Columbia dictionary of familiar 
                        quotations / Robert Andrews. 
      Publication info: New York : Columbia University Press, c1997. 
           Description: xxiii, 625 p. ; 24 cm. 
 
  PN 6081 .A656 1997                       

 
 
                 Title: Introduction to health services / edited by Stephen J. 
                        Williams, Paul R. Torrens. 
               Edition: 4th ed. 
      Publication info: Albany, N.Y. : Delmar Publishers, c1993. 
                Series: Delmar series in health services administration 
           Description: xix, 444 p. : ill. ; 25 cm. 
 
  RA 395 .A3 I495 1993                     

 
 
                 Title: Building a foundation for effective health care market 
                        research / edited by David Marlowe. 
      Publication info: Chicago, IL : Academy of Health Services Marketing, 
                        American Marketing Association, c1990. 
           Description: iv, 105 p. : ill. ; 28 cm. 
 
  RA 410.56 .B855 1990                     

 
 
                 Title: Golden nuggets : minicases from the Journal of health 
                        care marketing / edited by Trevor Fisk. 
      Publication info: Chicago, Ill. : Academy for Health Services Marketing 
                        of the American Marketing Association, c1989. 
           Description: 171 p. ; 28 cm. 
 
  RA 410.56 .G653 1989                     

 
 
                Author: Jennings, Ken (Kenneth R.) 
                 Title: Changing health care : creating tomorrow's winning 
                        health enterprise today / Andersen Consulting ; Ken 
                        Jennings, Kurt Miller, Sharyn Materna ; foreword by 
                        Karen Ignagni. 
      Publication info: Santa Monica, Calif. : Knowledge Exchange, c1997. 
           Description: xxxiii, 295 p. : ill. ; 25 cm. 
 
  RA 971 .J466 1997                        

 
 
                 Title: Nashville business journal. Health care industry 
                        directory. 
      Publication info: [Nashville, Tenn.] : Nashville Business Journal, 
                        [1997- 
      Physical descrip: v. : ill. ; 27 cm. 
 
  RA 982 .N3 N374 1997                     

 
 
                 Title: Treasury and risk management. 
      Publication info: Boston, MA : CFO Pub. Corp., 
      Physical descrip: v. : ill. ; 28 cm. 
 
  SHELVED BY TITLE                         
  V. 6 ISS. 6 OCT 1996                     
  V. 7 ISS. 1 MAR 1997                     
  V. 6 ISS. 8 JAN/FEB 1997                 

 
 
                 Title: Bloomberg personal. 
      Publication info: Skillman, NJ : Bloomberg LP, c1996- 
      Physical descrip: v. : ill. ; 28 cm. 
 
  SHELVED BY TITLE                         
  MAR/APR 1997                             

 
 
                Author: Hauser, John R. 
                 Title: Metrics to value R&D : an annotated bibliography / 
                        John R. Hauser. 
      Publication info: Cambridge, Mass. : Marketing Science Institute, c1996. 
                Series: Report (Marketing Science Institute) ; 96-121. 
           Description: 68 p. ; 28 cm. 
 
  T 175 .H387 1996                         

 
 
                Author: Corey, E. Raymond. 
                 Title: Technology fountainheads : the management challenge of 
                        R&D consortia / E. Raymond Corey. 
      Publication info: Boston, Mass. : Harvard Business School Press, c1997. 
           Description: 185 p. ; 24 cm. 
 
  T176 .C597 1997                          

 
 
                Author: Henderson, Pamela W. 
                 Title: Designing positively evaluated logos / Pamela W. 
                        Henderson, Joseph A. Cote. 
      Publication info: Cambridge, Mass. : Marketing Science Institute, c1996. 
                Series: Report (Marketing Science Institute) ; 96-123. 
           Description: 37 p. : ill. ; 28 cm. 
 
  T 325 .H463 1996                         

 
 
                Author: Henderson, Pamela W. 
                 Title: Designing recognizable logos / Pamela W. Henderson, 
                        Joseph A. Cote. 
      Publication info: Cambridge, Mass. : Marketing Science Institute, c1996. 
                Series: Report (Marketing Science Institute) ; 96-124. 
           Description: 23 p. : ill. ; 28 cm. 
 
  T 325 .H464 1996                         

 
 
                Author: Green, James H. (James Harry) 
                 Title: The Irwin handbook of telecommunications / James Harry 
                        Green. 
      Publication info: Chicago : Irwin Professional Pub., c1997. 
           Description: xxviii, 1051 p. : ill. ; 24 cm. 
 
  TK5102.3 .U6 G74 1997                    

 
 
                 Title: Politics, people, and pollution [videorecording] / a 
                        production of Public Affairs Television, Inc. 
      Publication info: Princeton, NJ : Films for the Humanities & Sciences, 
                        c1994. 
          Series Title: The Moyers collection 
      Physical descrip: 1 videocassette (58 min.) : sd., col. ; 1/2 in. 
 
  Videotape CPV 039                        

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